Using Hicksian Surplus Measures to Examine Consistency of Individual Preferences: Evidence from a Field Experiment
通过田野实验数据,检验新古典理论与前景理论对消费者行为的预测,发现无经验消费者符合前景理论,而经验丰富的消费者更符合新古典理论,且价值趋同完全源于希克斯等价剩余值的降低。
Abstract This paper pits neoclassical theory against prospect theory by investigating several clean tests of the competing hypotheses. Consistent with previous work, the field experimental data suggest that prospect theory adequately organizes behavior among inexperienced consumers, whereas consumers with intense market experience behave largely in accordance with neoclassical predictions. The data indicate that the convergence in values occurs entirely because of lower Hicksian equivalent surplus values.