迈向商业战略权变变量的实证优先排序

Toward an Empirical Prioritization of Contingency Variables for Business Strategy

ACADEMY OF MANAGEMENT JOURNAL · 1985
被引 229
人大 A+FT50UTD24ABS 4*

中文导读

基于PIMS数据,通过Chow检验对十种常见权变变量进行重要性排序,发现用户部门(消费或工业)是最关键的权变变量,为研究者和高管提供参考。

Abstract

This study, based on data from the Profit Impact of Market Strategies (PIMS) program, is a preliminary attempt to prioritize contingency variables for the field of business strategy. Chow tests for structural homogeneity shed light on the relative degrees of overall significance of ten widely-cited contingency variables. User sector, consumer or industrial, was the contingency variable that emerged as most potent among those examined. Implications for researchers and executives are suggested.

商业战略权变理论实证研究市场策略