Making the Most of Failure Experiences: Exploring the Relationship between Business Failure and the Identification of Business Opportunities
研究了创业者在失败后如何利用认知工具（机会原型和直觉认知风格）来识别新机会，发现专业背景知识反而会阻碍这一学习过程。
Although previous research has extolled the importance of business failure as a precursor to transformational learning, few studies have explored the conditions under which such learning occurs or the content of the resulting knowledge. We explore several cognitive moderators of the relationship between failure experiences and a specific type of opportunity identification knowledge—the use of structural alignment processes. Results indicate that learning from failure is facilitated for entrepreneurs who possess a cognitive toolset that consists of opportunity prototypes and an intuitive cognitive style. Moreover, we found that prior professional knowledge negatively moderates this relationship.