产品市场战略为何失败?在战略遵循条件下的社会结构性考察

Why Do Product-Market Strategies Fail? A Sociostructural Examination Under Conditions of Adherence

GROUP & ORGANIZATION MANAGEMENT · 2010
被引 16
人大 A-ABS 3

中文导读

研究了战略失败的结构性和管理性前因,发现资源稀缺是共同因素,但高遵循和低遵循企业的失败驱动因素不同:高遵循企业受管理条件影响,低遵循企业受结构条件影响。

Abstract

The authors contend that structural and managerial antecedents of strategy failure exist and the extent to which these determine failure is different under conditions of high and low adherence to strategy. Our results support these arguments and demonstrate that the drivers of failure differ according to the unusual strategy process environment of both types of firms. Resource scarcity is found to be a common antecedent to strategy failure in organizations regardless of adherence. From there, managerial conditions (symbolic information use, strategy championing, and tenure) drive strategy failure in high-adherence firms. However, only structural conditions (formalization and resource scarcity) are antecedents of strategy failure in low-adherence firms, while failure is mitigated by centralized decision making.

战略管理组织行为市场营销企业失败