Raising Rivals’ Costs Through Political Strategy: An Extension of Resource‐based Theory
扩展了资源基础理论,证明企业可通过政治策略阻止竞争对手使用替代资源,从而利用自身有价值、稀缺且难以模仿的资源获得竞争优势。
In this paper, we extend the resource‐based theory of the firm to show that it can be used to analyse the effectiveness of competitive strategies. Specifically, we demonstrate that political strategies aimed at raising rivals’ costs by blocking the use of substitute resources may create the opportunity for a firm to capitalize on resources that are valuable, rare, and costly to imitate. The uses of political activity to block the availability of substitute resources are discussed in detail and examples are provided to demonstrate how such strategies are used and to illustrate how successful they may be. This is an important extension of the resource‐based theory because it demonstrates how the theory can be applied by researchers and practitioners.