The creation of company cultures: The role of stories and human resource systems
说明非正式故事和人力资源系统如何帮助创造支持公司战略的强大文化，并解释故事为何如此有力，同时为管理者提供处理负面故事和鼓励正面故事的建议。
Abstract This article shows how informally told stories and human resource systems help create strong company cultures which can support a corporate strategy. It explains why stories are so powerful in creating company culture. It also suggests how managers can deal with negative stories and encourage the telling of positive stories both through their personal behavior and through the human resource systems they manage.