A Randomized Response Approach to Dichotomous Choice Contingent Valuation
将随机应答方法引入二分选择条件价值评估,通过增加匿名性来检验公共物品估值中的社会压力效应,为探索社会情境影响提供了实验工具。
Abstract In this paper we combine dichotomous choice contingent valuation (DC‐CV) with the randomized response (RR) method for asking sensitive survey questions. RR increases respondents' anonymity by allowing them to answer a sensitive question without revealing, with certainty, their true response. We combine RR with DC‐CV to test for response effects in the valuation of a public good, in a setting of expected social pressure. While there are practical implementation issues, our findings suggest that the RR technique is a useful tool for exploring social context effects. Rather than generalize from our pre‐test results, we instead emphasize the development of the experimental technique.