Commercial Broadcasting and Local Content: Cultural Quotas, Advertising and Public Stations
分析两家广播电台在本地与国际内容间的选择，考虑广告收入与消费者偏好，探讨本地内容配额、广告上限及非商业公共电台对多样性和福利的影响。
This article considers two radio stations choosing combinations of local and international content to broadcast to consumers with preferences over those combinations. Station revenue derives from sales of advertising time, the demand for which depends negatively on its price and positively on the station's market share and consumers get disutility from advertising. This article derives the laissezfaire solution to this model and considers the consequences of a local content quota, an advertising cap and a non-commercial public station for broadcasting diversity and welfare with and without an externality attached to local content.