Trust in Business to Business Relationships: An Evaluation of its Status
审视了企业间关系研究中信任概念的使用，指出许多有影响力的研究在概念化上缺乏清晰性，并提出了信任应被考虑的几个特征。
The concept of trust has been used in a growing number of empirical and theoretical marketing studies of business to business relationships. Examination of a number of influential studies indicates a lack of clarity in their conceptualization of trust. The nature of this lack of clarity is examined and it is proposed that there are a number of features of trust which account should be taken of when conducting such studies.