全球整合战略的结构性与竞争性决定因素

Structural and competitive determinants of a global integration strategy

STRATEGIC MANAGEMENT JOURNAL · 1995
被引 428
人大 AFT50UTD24ABS 4*

中文导读

研究分析了结构性和竞争性因素如何影响不同行业的全球整合战略,发现这些因素的作用因行业而异,并探讨了战略与绩效的关系,指出多数企业存在全球化不足的问题。

Abstract

Abstract Both structural determinants and competitive factors can work to define the relevant environment for strategy formulation within an industry. This study examines the effects of each of these two sets of factors on global integration strategies, and finds that their impacts vary considerably from one industry to another. The study also investigates the relationship between a business's global integration strategy and its performance, using an industry'specific perspective. In the aggregate, the businesses studied appear to be under‐globalized. However, this relationship varied significantly by industry; four of the industries studied appeared to be under‐globalized, while the remaining three industries were at or near an optimal level of globalization.

产业组织竞争战略经济地理商业管理市场营销