International Business Geography: Case Studies of Corporate Firms * Edited by Piet Pellenbarg and Egbert Wever
本书收录了十一个案例研究，探讨大企业战略、商业环境与空间效应的互动，但主要从经济地理学视角出发，未能有效整合国际商务与管理领域的相关文献。
International Business Geography is an edited collection of eleven case studies which are collectively concerned with the interplay between the strategies pursued by big firms, the business environment in which they now operate, and the spatial effects of their behaviour. The book is a follow-up to an earlier volume, edited by the late Marc de Smidt along with Wever (de Smidt and Wever, 1990). Some of the case studies from that earlier book are reprised and updated here, whilst a number of new case studies have been added. Although the book's title hints at an overlap between the business and management sub-discipline of ‘international business’ (IB) and the field of economic geography, this is misleading. Disappointingly, the book makes little attempt to bridge or integrate these fields of enquiry and is predominantly composed from an economic geography standpoint. This is reflected in the relative neglect of potentially relevant contributions from the business strategy and IB literatures. For example, Birkinshaw and Hood's influential work on the evolution of multinational subsidiaries is overlooked in the case study of VW's Navarra subsidiary.