Management Fashion: Lifecycles, Triggers, and Collective Learning Processes
以质量圈管理时尚为例，分析了管理知识企业家推动或质疑时尚的话语生命周期、触发因素及集体学习类型，发现不同企业家参与时机差异导致生命周期变化，历史独特因素触发时尚，且话语在上升期情绪化、下降期理性化，呈现迷信式集体学习模式。
This theory-development case study of the quality circle management fashion focuses on three features of management-knowledge entrepreneurs' discourse promoting or discrediting such fashions: its lifecycle, forces triggering stages in its lifecycle, and the type of collective learning it fostered. Results suggest, first, that variability in when different types of knowledge entrepreneurs begin, continue, and stop promoting fashions explains variability in their lifecycles; second, that historically unique conjunctions of forces, endogenous and exogenous to the management-fashion market, trigger and shape management fashions; and third, that emotionally charged, enthusiastic, and unreasoned discourse characterizes the upswings of management fashion waves, whereas more reasoned, unemotional, and qualified discourse characterizes their downswings, evidencing a pattern of superstitious collective learning.