当高价促进销售：长期与操控的炫耀性和稀缺性欲望如何调节价格对奢侈品牌选择的影响

When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands

• Yookyung Hwang · 延世大学
• Eunju Ko · 延世大学
• Carol M. Megehee 通讯