Managing knowledge in foreign entry strategies: a resource‐based analysis
基于资源基础观,按利用和增强资源(尤其是知识)的潜力对进入模式进行新分类,探讨其前因并提出命题,以帮助企业在不同情境下选择能最大化长期价值创造的进入模式。
Abstract International strategies vary in their potential to exploit and augment a firm's resources, especially its knowledge base. Resource‐based analysis suggests clustering the diverse entry modes in terms of their exploitation and augmentation characteristics. We thus introduce a new categorization of entry modes based on their potential to augment the resources of an entrant. We then explore the antecedents of these modes, and advance testable propositions delimiting for which firms and in which circumstances each mode maximizes long‐term value creation. Finally, we outline how our resource‐based framework complements transaction‐cost‐based frameworks. Copyright © 2009 John Wiley & Sons, Ltd.