Legitimizing a New Role: Small Wins and Microprocesses of Change
基于纵向研究，提出一个理论模型，解释行动者如何通过三个相互依赖的微观过程（培养变革机会、将新角色融入现有系统、证明新角色价值）来合法化新实践，并借助小胜利的积累推动持续变革。
How do individual actors institute changes in established ways of working? Longitudinal research is the basis for our theoretical model showing how actors legitimize new practices by accomplishing three interdependent, recursive, situated “microprocesses”: (1) cultivating opportunities for change, (2) fitting a new role into prevailing systems, and (3) proving the value of the new role. These microprocesses are demarcated by an accumulating series of small wins that consolidate gains while facilitating continuing change efforts. Most accounts of institutional change focus on embeddedness as a constraint, yet our study shows how embeddedness can provide the foundation and opportunity for change.