Linking Corporate Community Programs and Political Strategies
研究了企业社区项目（CCP）如何通过提升人力资本、组织资本和地理资源，增强企业政治活动（CPA）中信息与选民建设策略的有效性，尤其对面临不利政治市场的企业有参考价值。
This article examines the relationship between an aspect of a firm’s corporate social responsibility (CSR), corporate community programs (CCPs), and the effectiveness of its corporate political activity (CPA). Developing a conceptual model based on resource-based view of the firm, the authors argue that the mechanism linking a firm’s CCP to CPA mechanism is the effect of CCPs on the development of firm level resources. Specifically, the intensity of a firm’s CCPs enhances a firm’s human capital, organizational capital, and geographic resources, which in turn improve the effectiveness of two key aspects of CPA: information and constituency-building political strategies. This linkage of CCPs to CPA effectiveness may be particularly relevant when the firm faces unfavorable political markets.