Uncovering Design Attitude: Inside the Culture of Designers
通过对IDEO、日产设计、飞利浦设计和沃尔夫·奥林斯四家设计驱动型组织的高级设计师和管理者访谈，实证探索了设计态度的构成，提炼出五个理论类别，对组织研究有启示。
This paper empirically explores what constitutes design attitude. Previous studies have called on managers to adopt such an attitude in creating products, services and processes that are both profitable and humanly satisfying. However, what a design attitude actually is made of has not been researched. In this study I therefore investigate the nature of this attitude, as displayed by professional designers. Interview data from senior designers and managers from four internationally recognized, design-led organizations (IDEO, Nissan Design, Philips Design and Wolff Olins) are collected in order to characterize the likely shape of a work-based attitude promoted by designers themselves. The five theoretical categories characterizing design attitude that arise from the data are: 'Consolidating multidimensional meanings', 'Creating, bringing to life', 'Embracing discontinuity and open-endedness', 'Embracing personal and commercial empathy' and 'Engaging polysensorial aesthetics'. Finally, the implications of these findings for organization research are discussed.