Leading with Purpose: The New Corporate Realities
本书探讨企业使命（公司存在的首要理由）对战略、高管领导力、员工及竞争绩效的影响，主张以客户为中心的使命而非股东财富最大化才是长期竞争优势的关键。
This book explores corporate purpose a company's expressed overriding reason for existing and its effect upon strategy, executive leadership, employees, and, ultimately, on competitive performance. The author challenges the conventional wisdom that corporations should be dedicated to shareholder wealth creation, and argues that instead the path to competitive advantage and outstanding long-term financial performance lies in a customer-focused corporate purpose.