Does Sutton apply to supermarkets?
利用萨顿(1991)框架,构建超市竞争模型,证明内生固定成本(如配送系统投资)决定了市场均衡结构,并基于51个地理市场的门店级数据,发现超市行业是天然寡头市场,无论市场规模大小,少数企业(4-6家)占据大部分销售额。
I present empirical evidence that endogenous fixed costs play a central role in determining the equilibrium structure of the supermarket industry. Using the framework developed in Sutton (1991), I construct a model of supermarket competition where escalating investment infirm‐level distribution systems is driven by the incentive to produce a greater variety of products in every store. Employing a store‐level census and 51 distinct geographic markets, I demonstrate that the supermarket industry is a natural oligopoly in which a small number of firms (between four and six)capture the majority of sales, regardless of market size.