Obtaining Industry Control: The Case of the Pharmaceutical Distribution Industry
研究了美国药品批发商如何在零售商主导的背景下，通过利基和差异化策略获得超过75%的处方药市场份额，实现行业控制。
In most industries, distributors have lost considerable power and position to large retailers who purchase directly from manufacturers. In contrast, U.S. pharmaceutical wholesalers have gained over 75 percent of the pharmaceutical prescription market during a time when consolidation is paramount in the health care industry. This article shows how niche and differentiation strategies have been used successfully by six industry contenders to achieve this level of dominance.