Categorizing Strategic Issues: Links to Organizational Action
提出一个概念模型，解释决策者如何将战略问题归类为威胁或机会，并影响后续信息处理和行动，对管理者和研究者有参考价值。
A general conceptual model and specific hypotheses about how the meanings attached to strategic issues by decision makers are translated into organizational responses are presented. The model integrates an interpretive view of organizational decision making with cognitive categorization theory. The hypotheses focus on how labeling an issue as either a threat or an opportunity affects both subsequent information processing and the motivations of key decision makers. It is argued that decision makers' cognitions and motivations systematically affect the processing of issues and the types of organizational actions taken in response to them. Both theoretical and managerial implications are discussed.