The masculine mindset of environmental management and green marketing
批判了环境管理和绿色营销中流行的乐观观点，指出其基于的许多理念、形象和隐喻带有男性中心主义和不充分的假设，可能不利于长期环境保护。
Environmental management systems and green marketing programmes have gained increasing popularity in western market economies. They are viewed as cost-efficient, effective and just means of tackling problems associated with the impact of economic activity on the environment. It is argued in this article, however, that these optimistic views are based on a number of ideas, images and metaphors that retain many androcentric and inadequate assumptions about self, society and nature that may be incompatible with long-term environmental protection goals. Copyright © 2000 John Wiley & Sons, Ltd and ERP Environment