Unleashing the Power of Yield Management in the Internet Era: Opportunities and Challenges
解释了为何互联网前企业很少使用收益管理，并指出互联网如何改变营销环境，使收益管理变得可行，最后总结了管理者评估收益管理系统时需考虑的关键因素。
The profitability of many firms hinges upon their ability to extract the maximum amount of revenue from a fixed quantity of perishable goods and/or services. Yet most firms in this situation have not invested in yield management systems to address this dilemma. This article explains why minimal use of yield management techniques may have been appropriate in the pre-Internet era. It then explains the major changes to the marketing landscape fostered by the Internet that enable the effective practice of yield management. There are multiple yield management approaches that have potential to increase profitability significantly. The article highlights the most important factors for managers to consider when re-assessing the viability of yield management systems at their firms.