CONGREGATE COGNITIVE MAPS: A UNIFIED DYNAMIC THEORY OF ORGANIZATION AND STRATEGY
提出一种基于集体认知地图的动态方法，将组织理论与战略理论统一起来，区分了聚合与聚集两种认知地图，并利用概念的隐秘特性开发了访谈技术和战略工作坊方法。
ABSTRACT Recently and independently, two dynamic approaches to organization and strategy have emerged in fields traditionally confined to static methods. One approach uses the cybernetic properties of collective cognitive maps to create a dynamic theory of organization and social system change. The other approach uses the hierarchic properties of collective cognitive maps to create a dynamic theory of strategy. This article discusses how a dynamic cognitive approach makes organization theory and strategy theory inseparable. The approach distinguishes between aggregate and congregate collective cognitive maps. The approach creates a unified dynamic theory of organization and strategy. In this unified theory, the hierarchic and cybernetic aspects of collective cognitive maps combine with the cryptic aspect of concepts and connections present in maps to further explicate the association between organization and strategy. In practice, the cryptic character of many concepts ‐ especially those responsible for the congregation of individual cognitive maps ‐ is exploited to generate both a potent interview technique and a powerful method for facilitating the initiation and development of strategy workshops.