An Empirical Investigation of the Scope of a Firm's Enterprise Strategy
研究了企业战略范围(即特定时点满足利益相关者的程度)与先前盈利能力、总体战略及环境丰裕度的关系,发现环境丰裕度与企业战略呈曲线关系。
This article investigates the scope of a firm's enterprise strategy which is defined as the range of stakeholder satisfaction realized by a firm at a particular point in time. We found that prior profitability and several of the firm's grand strategies were correlated with enterprise strategy scope. Furthermore, environmental munificence was found to have a curvilinear relationship with enterprise strategy. Overall, this study refined and extended our understanding of enterprise strategy and stakeholder management.