Comments on “Information Distortion in a Supply Chain: The Bullwhip Effect”
回顾了作者对牛鞭效应的研究历程，反思了该概念的演变、对行业的影响、在教学中的应用以及后续研究方向，适合供应链管理研究者了解该经典理论的来龙去脉。
In this commentary, we trace back how we pursued research on the bullwhip effect, which resulted in the article published in Management Science. We reflect on the evolution of this concept, the impact that our work has had on industry, the way our work has been used in the teaching of supply chain management, and the key directions of research that have taken place since then.