Attractors: Building Mountains in the Flat Landscape of the World Wide Web
分类了吸引网站访问者的现有方法，识别出四种基本吸引子类型，并预测将转向高度互动的吸引子以实现大规模定制，同时讨论了可持续吸引力的概念。
Advocates of the World Wide Web claim it is a great leveler and that participants have a more equal voice. This flatness of the Web creates a major challenge for many businesses: How do you attract visitors and prospective customers to the firm's Web site? The Web site that can attract more visitors, all other things being equal, is more likely to communicate its message to a wider audience or sell its product to more people. Organizations want to build mountains—or attractors—in the otherwise flat landscape of Web-based marketing and advertising. This article classifies existing approaches to creating attractors, identifies four basic types of attractors, and predicts that there will be a move towards creating highly interactive attractors as a device for mass customization. The article also addresses the notion of sustainable attractiveness and presents recommendations for designing an attractor.