LOGISTICS OUTSOURCING RELATIONSHIPS: CUSTOMER PERSPECTIVES
将关系营销理论引入物流外包关系研究，发现第三方物流服务中客户与供应商的伙伴关系存在不同发展水平，且发展水平与客户对关系营销要素和结果的感知相关。
This study attempts to infuse relationship marketing theory into the study of logistics outsourcing relationships. In particular, the study demonstrates that not all of the partnerships between customers and providers of third‐party logistics services are the same in terms of their level of development. The existence of distinct levels of partnership established previously in the logistics literature is partially supported and a relationship between level of partnership development and the customer perceptions of key relationship marketing elements and outcomes is established. While exploratory in nature, these findings suggest there are benefits for the increased costs of developing closer partnerships.