An application of clustering for strategic group analysis
讨论了分类法、因子分析和聚类作为研究行业内竞争者结构(战略群体)的工具,并通过聚类分析示例说明如何操作这一概念,强调定义和选择维度对识别群体边界的重要性。
Abstract Taxonomies, factor analysis and clustering are discussed as tools to investigate the structure of competitors within an industry (‘strategic groups’). An example using cluster analysis is presented as one means of operationalizing this concept. Careful definition and selection of the dimensions used to identify the boundaries between strategic groups (their mobility barriers) are particularly crucial in the effective application of analytical tools.