防止理性试销市场掠夺的政策

A Policy to Prevent Rational Test-Market Predation

RAND Journal of Economics · 1984
被引 57
人大 AFT50ABS 4

中文导读

研究如何设计掠夺政策,通过激励结构让企业选择非掠夺竞争,并分析政府调查强度、罚款力度等最优策略,针对试销市场虚张声势的掠夺行为。

Abstract

This article models the problem of designing predation policy as one of structuring incentives so that firms choose not to practice predation but to engage in nonpredatory competition. The government decides how intensively to search for possible predatory incidents, how thoroughly to investigate each incident, and how much to penalize convicted predators. We consider test-market bluffing predation in which incumbents with high costs can deter entry into a national market by pretending to have low costs. If fines are merely transfers, the optimal fine is the largest one that is feasible. Furthermore, the government should avoid injunctions against continued predatory pricing.

理性掠夺掠夺性定价市场进入阻挠反垄断政策