The Architecture of Simplicity
论证成功组织会随时间变得更纯粹或简单，聚焦于单一主题或活动，并分析其管理、文化、结构及过程因素，指出简单性虽可能引发最终失败，但能带来初期成功。
This article argues that over time the world views, goals, strategies, cultures, and processes of successful organizations will become more pure or “simple”: They will come to focus more narrowly on a single theme, activity, or issue at the expense of all others. This is explained by managerial, cultural, structural, and process factors within the organization. It is also attributed to both the complementary way in which these factors configure and the paradox that although simplicity may trigger ultimate failure, it can bring about Initial success. The article offers some illustrative propositions concerning the nature, causes, moderating factors, and consequences of simplicity, and it makes suggestions for conducting further research.