一次性激励如何诱导对培训的长期承诺

How a One-Time Incentive Can Induce Long-Term Commitment to Training

CALIFORNIA MANAGEMENT REVIEW · 2015
被引 6
人大 A-ABS 3

中文导读

研究了一次性60美元奖励能否促使工人承诺短期和长期培训,发现结合心理技巧时效果显著且持续,对企业与政府培养劳动力有启示。

Abstract

This paper asks whether a one-time incentive can induce workers to commit to short- and long-term training to remain competitively employable. The incentive was a one-time offer of $60, given to workers who finished two courses within 4 months. It had a remarkable, positive effect on training participation during this period, and a sustained effect beyond it, but only in the condition where two psychological techniques were used to increase commitment to training and to shape perceptions of the incentive. These results have practical implications for companies and governmental organizations wanting well-trained workforces to sustain growth in competitive environments.

劳动经济学心理学市场营销商业管理经济学