An ‘incitement to discourse’: benchmarking as a springboard to sustainable development
研究了新西兰1999年引入的企业环境响应年度调查如何作为标杆管理工具，揭露企业环境管理神话，并推动企业参与可持续发展的辩证对话。
Abstract Benchmarking, while belonging to the array of instruments associated with eco‐efficiency, eco‐modernism and ‘political sustainability’, provides a way in which corporations can be held to account in terms of their environmental and social responsibility. New Zealand lacked such benchmarks until the annual Survey of Corporate Environmental Responsiveness was introduced for top companies by turnover in 1999, exposing the myth of ‘clean and green’ New Zealand as far as environmental management of business was concerned, but providing a measure that has become a driver for many companies. The paper discusses outcomes of the benchmarking survey and describes how it has been employed as a Foucauldian ‘incitement to discourse’ with a focus group of participating companies, engaging them in a more dialectical discourse of sustainable development based in Critical Theory and perspectives from Foucault. Maori speak of their ‘turangawaewae’–having a ‘place to stand’. The survey provided the broader research programme with that place to stand in terms of creating a meaningful position for the researchers, and a degree of legitimacy, within the business context. Copyright © 2003 John Wiley & Sons, Ltd. and ERP Environment.