假冒购买意图:合法性态度与产品特征作为决定因素的作用
Counterfeit purchase intentions: Role of lawfulness attitudes and product traits as determinants
JOURNAL OF BUSINESS RESEARCH · 1996
被引 446 · 同刊同年前 7%
人大 A-ABS 3
- Victor V. Cordell 通讯
- Nittaya Wongtada
- Robert L. Kieschnick
消费者行为市场营销假冒产品法律态度产品特征