The Structure of Optimal Trust: Moral and Strategic Implications
讨论信任在伦理和管理中是一种有条件的善，提出最优信任（信任与不信任的恰当混合）的概念，并给出定义、命题和评估指标，帮助管理者改善与利益相关者的关系以提升企业绩效。
In this article we discuss trust in ethics and management as a qualified and conditional good, arguing that researchers should focus on optimal trust—a mixture of trust and distrust appropriate in most contexts, including business. Trust is an important part of strategic choice, and managers who develop optimal trust in relationships with stakeholders will improve firm performance. We offer a definition of optimal trust, develop propositions based on the definition, and include indicators managers might use to assess whether trust is optimal in relationships with various stakeholders.