迈向可持续企业:可持续发展的三赢商业策略

Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development

CALIFORNIA MANAGEMENT REVIEW · 1994
被引 3868 · 同刊同年前 3%
人大 A-ABS 3

中文导读

分析了企业面临的环境压力,探讨了企业如何通过三赢策略使自身、客户和环境共同受益,并介绍了企业环境报告的发展。

Abstract

From the sustainable development policies of far-sighted governments to the increasing environmental awareness—and cynicism—of consumers, a range of pressures is being brought to bear on business to improve its environmental performance. This article traces the development of some of those pressures, highlighting industries in the firing line, and examining some of the concerns of consumers. It looks at the ways in which companies can turn the environment game into one in which they, their customers, and the environment are all winners. It also explores the rapidly expanding area of corporate environmental reporting, including forms of environmental disclosure, target audiences, and leading exponents of the field.

企业可持续发展环境管理绿色营销企业环境报告