迈尔斯和斯诺战略类型有效性及功能属性的若干检验

Some Tests of the Effectiveness and Functional Attributes of Miles and Snow's Strategic Types.

ACADEMY OF MANAGEMENT JOURNAL · 1983
被引 1170 · 同刊同年前 4%
人大 A+FT50UTD24ABS 4*

中文导读

基于PIMS数据库的企业样本,检验了迈尔斯和斯诺战略类型在不同环境下的有效性,并探索了防御者和探索者在功能属性上的差异。

Abstract

The Miles and Snow strategic typology is tested and extended. Based on a sample of businesses in the PIMS data base, the study explores the effectiveness of the strategic types in different environments and the ways in which defenders and prospectors differ in their functional attributes.

战略管理组织行为市场营销运营管理