MNC‐third world business unit performance: Application of strategic elements
针对跨国公司在发展中国家业务表现不佳的问题，提出通过协调产品/市场选择、商业协议类型和通用战略来改善合作结果。
Abstract MNC‐Third World business undertakings have often faced disappointing results. Partly because of this, the environmental forces in the developing nations have become more constraint‐ridden for the operation of multinational firms. In this article, proposals are made on how the results of business co‐operation between MNCs and Third World regions may be improved by attempting to structure appropriate linkages among product/market choices, types of business agreements and generic strategy considerations.