Excessive Advertising: An Empirical Analysis
从理论和实证角度探讨了广告可能对社会造成危害的观点，特别是资源分配被无社会价值的广告扭曲的问题。
Advertising can be used by a firm to provide consumers with information about its products. To the extent that advertising reduces search costs through the provision of low cost information it is socially beneficial. However, some economists have argued that advertising is frequently used in ways that are harmful to society. One such argument, that resource allocation is distorted by socially useless advertising, is considered theoretically and empirically in this paper.