Organizing competitor analysis systems
基于对三家大公司竞争者分析系统的详细研究，考察了系统成员和主要用户对正式系统的评估、分析结果的使用方式，以及组织系统如何提升贡献和强化角色。
Abstract Based on a detailed study of the competitor analysis (CA) systems in three large companies, this paper examines the assessments of the formal CA system by its members and its major users, the uses to which CA is put, and the organizational systems by which the function attempts to improve its contribution and strengthen its role.