How to Conduct a Successful Media Interview
为管理者提供实用建议，帮助他们改善与商业媒体的沟通效果，从而提升公司盈利能力。
Few issues have caused as much concern among managers over the last decade as business-press relations. The quality of a company's relationship with the media can have a decisive impact on its profitability. This article offers a number of practical suggestions for managers to assist them in improving the effectiveness of their own communications with the media.