Why Do Firms Imitate Each Other?
梳理了来自不同学科的企业模仿理论，分为信息驱动和竞争驱动两类，并分析了模仿发生的条件、识别方法及其对绩效的影响。
Scholars from diverse disciplines have proposed numerous theories of business imitation. We organize these theories into two broad categories: (1) information-based theories, where firms follow others that are perceived as having superior information, and (2) rivalry-based theories, where firms imitate others to maintain competitive parity or limit rivalry. We describe conditions under which each type of imitation is most likely and offer guidance on identifying imitation in practice. Amplification effects and other performance implications of imitation are also addressed.