Consumer Favorites and the Design of News
研究竞争性新闻供应商在设计或提供新闻节目时考虑的因素，分析新闻产品复杂性如何影响企业采用更好设计策略的动机，以及这些策略对竞争的影响。
The objective of this paper is to better understand the factors that competitive news providers consider to design or deliver news programmes. The focus is broadcast news where, in any programming time period, a viewer watches (or consumes) one programme. We assume that each viewer is interested in a limited set of topics and that her utility only comes from the “most interesting” news she observes. The key questions we address are as follows: (a) Should firms adopt designs that facilitate the delivery of more information in their news programmes? (b) Does the decision of firms to implement such strategies depend on the complexity of the news programme (i.e., the number of news stories covered in the news product)? (c) How do such strategies influence competition? We show that firms may or may not benefit by providing better-designed news. The incentive to do this is strongly affected by the complexity of the news product and the intensity of competition between news providers. This paper was accepted by J. Miguel Villas-Boas, marketing.