Approaches to mass customization: configurations and empirical validation
基于客户参与设计和产品模块化两个维度，提出大规模定制企业的分类模型，并通过126家企业的实证数据验证该分类，探讨不同配置下的制造系统与绩效。
Abstract Mass customization is a paradox‐breaking manufacturing reality that combines the unique products of craft manufacturing with the cost‐efficient manufacturing methods of mass production. Although this phenomenon is known to exist in practice, academic research has not adequately investigated this new form of competition. In this research, we develop a configurational model for classifying mass customizers based on customer involvement in design and product modularity. We validate this typology through an empirical analysis and classification of 126 mass customizers. We also explore manufacturing systems and performance implications of the various mass customization configurations.