In Search of the Lemmus Lemmus: An Investigation into Convergent Competition
探讨行业为何会趋同于糟糕策略，类比旅鼠周期性集体自杀，通过历史案例和商业模拟环境证据，结合经济学、心理学和竞争类比理论解释，并构建输入-过程-输出模型提出假设。
This paper explores the reasons for industries converging upon poor strategies. The phenomenon is likened to the periodic mass suicide of the lemmus lemmus (the Norwegian lemming). It gives historic examples of the phenomenon, and evidence of its occurring within a simulated business environment. A literature review shows how it can be explained using theories from economics, psychology and competitive analogies used in business. An inputs‐process–outputs model provides a theoretical framework for Lemmus Lemmus strategies and is used to derive hypotheses.