DEMAND COLLABORATION: EFFECTS ON KNOWLEDGE CREATION, RELATIONSHIPS, AND SUPPLY CHAIN PERFORMANCE
研究了需求协作的两种形式（电子数据交换与关系协作）对供应链绩效的影响，通过模拟实验评估其单独及联合效果，适合关注供应链协同的学者。
While demand collaboration is crucial to supply chain performance, there is divergence over what demand collaboration really means. Currently, one perspective stresses the use of electronic communication systems for real-time data exchange (e.g., EDI, VMI) to increase speed of response and reduce costs, thereby improving operational efficiencies. Another perspective stresses relational elements to create close, long-term links. These links, facilitated largely through the use of non-electronic communication channels, serve the purpose of developing complementary capabilities, sharing more information, and engaging in more joint planning. In this study, we provide a framework that considers both elements of demand collaboration individually and jointly. The relative effectiveness of the various forms of demand collaboration is assessed via the use of a controlled simulation experiment.