Willingness to Pay versus Expected Consumption Value in Vickrey Auctions for New Experience Goods
证明在多次购买情境下，消费者为获取新体验商品的质量信息，可能在维克里拍卖中出价高于预期消费价值，并分析了不确定性、购买频率和未来价格对出价策略的影响。
Abstract Over the past two decades, Vickrey auctions have been widely used to elicit willingness to pay for new food products. This article shows that in a multiperiod context, it can be optimal for consumers to bid higher than the expected consumption value for a new experience good to obtain information about how the new good fits into their preference set. The degree of uncertainty about the consumption value, the purchasing frequency, and expected future market prices affect both the expected value of the quality information and the subgame perfect bidding strategy in Vickrey auctions for new experience goods.