Achieving Innovation through Bureaucracy: Lessons from the Japanese Brewing Industry
研究了20世纪80年代日本四大啤酒商如何通过官僚制手段(如正式工作安排、系统和流程)而非消除官僚制来支持新产品开发,揭示了组织能力建设对创新的作用。
During the 1980s, external changes that affected demand for beer in Japan caused Japan's four major brewers to shift to product strategies featuring a heavy emphasis on new product development. This article focuses on the implementation of those strategies, that is, the building of organizational capability to carry out new product development successfully. It examines organizational weaknesses and obstacles that blocked product development, as well as measures taken and organizational arrangements instituted to overcome resistance and support innovative product development. The building of local capability—in the units specifically in charge of product development—is a necessary but insufficient condition for successful new product development; support from the broader organization is required as well. The article also shows how the Japanese brewers, rather than eliminating bureaucracy, creatively used bureaucratic means such as formal working arrangements, systems, and procedures to foster and support innovation.