商品套餐的需求:以电话定制呼叫功能为例

The Demand for Commodity Packages: The Case of Telephone Custom Calling Features

Review of Economics and Statistics · 1993
被引 18
人大 AFT50ABS 4

中文导读

研究两种定制呼叫服务的需求,消费者可单独购买或购买折扣套餐,基于离散选择模型分析购买选项,并模拟价格和折扣变化对收入的影响。

Abstract

The demand for two custom calling services is investigated. The services may be bought individually or in a discounted package. A micro-theory based on discrete choice model is formulated that explicitly accounts for these purchase options. The model is estimated assuming both dependence and independence of the unobservable choice-influencing variables. The estimated parameters are used to simulate the revenue impact of price and discount changes. Copyright 1993 by MIT Press.

电话定制功能离散选择模型套餐需求定价策略