RETAIL ON‐SHELF PERFORMANCE OF ADVERTISED ITEMS: AN ASSESSMENT OF SUPPLY CHAIN EFFECTIVENESS AT THE POINT OF PURCHASE
研究发现三类零售商（大型超市、品类杀手、杂货店）的广告商品平均货架可得性仅为83.5%，且缺货多由门店运营问题而非物流仓储问题导致。
In the retail environment, one key prerequisite to satisfying customers is to have the product available, on the shelf, when and where the customer expects to find it. The study reported here evaluated the on‐shelf stock performance of three distinct types of retailers–mass merchandisers, category killers, and grocery retailers. Overall on‐shelf performance for advertised items was just 83.5% percent. Follow‐up interviews with store managers indicate that availability problems are often the result of merchandising or store operations issues and not necessarily logistics or warehousing problems. However, in today's supply chain world, the real measure of success is satisfaction all the way to the customer's trunk.